What We Do
Making your brand stick,
empowering customers.
Market Research & Strategy
Initial market research to understand target demographic and plan omnichannel marketing package & O2O campaign strategy accordingly.
Omnichannel Marketing Planning
- Channel setup guidance and interface design creation, eg. WeChat Account
- VI creation for brand consistency across multiple channels.
- Annual onminchannel marketing plan creation
- Social media calendar creation & posting topic creation.
- Annual media buying plan creation
- Offline campaign theme and tech sync confirmation
Content Marketing Management
- Content creation & management
- Buzz words & technical terms confirmation
- Copywriting/visual content creation, meeting deadlines.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Project Management
Milestone mapping & delivery.
Performance reports.
Media planning & purchase.
Monthly client team project discussion.
Our Services
Syncing strategy and creativity, creating ripple effects with technology, making your brand stick
Market Research
- Target demographic understanding and analysis, eg. consumer behavior, habits, reading preferences.
- Cross-culture branding insights
Strategy
- Promotion strategy
- Map out promotion channels
- Consumer journey mapping
Creative content planning
- Social media calendar planning
- Campaign planning and organization
- Copywriting (EN&CN)
- Marketing VI, social media VI
Content production
& management
- Social media account management
- Content production: WeChat article, graphic design, photography, videography, H5, 2D & 3D animation.
- Website content creation & maintenance
- Monthly reports
Promotion
- Media & PR collaboration
- E-commerce support
Our Projects
An open project communication with clear roles create happy results
Good Cycle
About the brand: Established in 2017, Good cycle is a pioneer in the China market for eco-friendly product design from recycled PET bottles.
Visit their English website to check out their brilliant work: https://www.goodcycle.cn/
The Service: Xiaohongshu management. Providing the brand a social media calendar for topics and working with Good Cycle's marketing team in putting together the content for posts. In addition, conducted video-shooting for an eco-friendly hotel in resulting in video content, and taking care of the post production.
Type: Social media management
Location: Shanghai
Project completion: November 2023
angelhack's China launch campaign
- WeChat article write-up
- Event promotion
- Offline event support for cross-culture communication, community resources and media exposure.
Location: Shanghai/Shenzhen
Project completion: 2017
Infinix's NOTE 11
- English copywrtiing for Inifinix's website
Location: Shanghai
Project completion: 2020
Finnair Chinese Website
Upgrading Finnair's Chinese website with Chinese polishing & copywriting. Project timeline: 20 days going through hundreds of webpages and providing feedback to the brand management based in Helsinki, as a presentation deck.
Location: Shanghai
Project completion: 2018
ELG Content Planning & Creation
- WeChat article outline and EN & CN copywriting.
- Online interview of ELG's specialists.
Location: Shanghai
Project completion: October 2022
Sectors
An open project communication and clear roles create good results.
Medical
Sports & wellness
Automotive
Our Happy Clients
It takes a project team's effort and open communication to achieve happy results.
Creating rippleffects
Receive our latest updates
LinkedIn
WeChat
Facebook
Receive our updates
or drop us a message.
Let's create ripple effects by
building something beautiful.
Email: eva@ripplr.cc
Ripplr 横向波
Ripplr_Shanghai
